Madharaasi

Description

They rose before the city did. Nets slung over shoulders. Salt on their skin. The Marina breeze didn’t ask for attention, it commanded it.

This photograph was taken in a time when the city was still called Madras. They were the OG மதராசி (Madharaasi), the ones who built a life by the water, with quiet strength and unshakable pride.

The Madharaasi Tee is a tribute to them and to everyone who carries that spirit forward. A moment from the past, reimagined for today.

Worn best with pride, this is for those who know the heartbeat of the bay isn’t in the waves, but in the people. In you.

Celebrate Madras.
Wear Your City with Pride.

Fit & Fabric

👕 Fit: Unisex boxy-fit with a relaxed, oversized silhouette

☁️ Material: Crafted from 100% combed cotton

🧵 Fabric: 240 GSM French terry loop knit, unbrushed for a soft, breathable feel

🎨 Print: Water-based inks that are toxin-free, non-hazardous, and low in carbon footprint

🪡 Finish: Side-seamed for shape and durability

📍 Origin: Designed and made in Chennai

Washcare

🫧 Washing
Wash inside out with cold water using a gentle cycle
Wash with similar colours

♨️ Ironing
If ironing is needed, iron inside-out on the lowest setting
Do not iron directly on the print

🌬️ Drying
Tumble dry on low or hang to dry in shade

🚫 Don’ts
Do not bleach
Do not dry clean
Avoid scrubbing the printed area